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Happy 30th Birthday To The Honda Shop Perth

The Honda Shop in Perth, WA has just celebrated 30 years in operation, and as a family owned business, are testament to how a Dealership can go from strength to strength through hard work and a positive attitude.

The Peters’ family entry into the world of Honda started when they purchased an existing dealership at the foot of Greenmount Hill in Midland in 1978. At the time, they were the very first multi product sole Honda Dealership in the country, carrying only Honda motor vehicles, motorcycles, power products and outboard engines.

By 2001 they had built a reputation for being the “place to go to purchase a Honda Product”, and in that year, they expanded and moved to their current Mega Store location on Morrison Rd, Midland.

Although The Honda Shop is no longer involved in motor vehicle sales, they have included Honda Personal WaterCraft (PWC’s) to their range of products.

“I suppose if we were to pick out some significant milestones in the company’s history it would be receiving the Green Stamp Award for environmental practices in our business,” said Managing Director Eddie Peters.

“Another was being selected and winning WA’s Most Outstanding Business Award, as well as the state’s Motorcycle Industry leader in Finance and Insurance sales.”

Mr Peters says what he likes most about their current location is the mix of customers they get from both rural and metro areas.

“Our customers keep coming back to enjoy the experience of buying from the state’s most hi tech Honda facility.”

“Selling a product with a reputation for quality, reliability, economy and high resale value is a real pleasure. We can always be certain that our customers will be happy with their purchase”.

Eddie said their business goals are always about finding ways to increase the number and diversity of their customers.

Challenges for the group include additional acquisitions like their recent purchase of Marlin Boats in South Fremantle’s largest Honda Marine Dealer.

“With the rising cost of fuel in Australia we are working tirelessly to convert car drivers into raving motorcycle fanatics who truly appreciate the joys that motorcycling can bring, and the huge savings that can be made in fuel costs,” he said.

“Being a sole Honda Dealer ensures that we put in a huge effort into making sure our customers don’t leave the shop without a shiny new Honda in their possession.”

Eddie’s wife Marie and son Sean, together with their late son Chad, have all worked together over the years to bring The Honda Shop to the position that it is today as the leader in their industry in WA.

“We would like to thank Honda MPE for their continued support and look forward to many more years together as formidable business partners,” Eddie added.

Honda Australia’s General Manager, Motorcycles, Tony Hinton, said The Honda Shop is a true example of how well a sole dealership can operate.

“It is a pleasure to have the Peters family as part of the larger Honda family,” Mr Hinton said.

“We wish them all the best for their 30th birthday celebrations and know they have many more years of successful business ahead of them.”